Creative Brief

Creative Brief For nest Cerelac sister Cereal strain and milk nest Infant Cereal Rice and take out is a sassy brand extension of Nestle Cerelac that complements the opposite variations of Cerelac stage 1 carrefours for babies after 6 months of age. This new product aims to help Nestle Cerelac gain a larger grocery sh atomic number 18 in the Middle East over its competitors. 1. cite Objectives: The Nestle Cerelac Infant Cereal Rice and Milk bequeath be launched in the Middle Eastern market in May 2011. The nub strategy leave alone compel mothers approach path from middle-high income households to try whizz more of the many Cerelac products that they already recognise and depend on in feeding their babies. 2. Communication Objectives: The primal goal of the marrow is to strengthen the already existing see of Cerelac that mothers already endure and love, and convince them of the benefits of the new Cerelac with Rice and Milk for their babies. 3. Consumer Insight: It uses an unshared technology called CHE (Cereals Hydrolyzed Enzymatically) which breaks down carbohydrates like rice or chaff into lesseneder components for easy digestion. It also contains: - BL Bifidus that helps the baby economize a good digestive system.

- Iron, Zinc, Vitamins A and C that are immanent for healthy development, as well as DHA, which is an important construction block for healthy brain and eye development. 4. prefigure of revenge: Cerelac promises mothers that their babies will grow healthy, strong and energetic. 5. Support: This will be fulfil led because Cerelac contains all the essenti! al vitamins and minerals found in draw, in addition to the food supplements and nutrients found in unshakable food. 6. interview: The target consumers are mothers of babies 6 months and older, having middle-high incomes and who want to passing from milk to solid foods, in addition to summit-feeding. They are have-to doe with that breast milk alone does not fill their babies and then the small quantity of it needs to be...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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