MKT

2.1 scotch environs\n2.1.1 Economic environment definition\nThe economy pertains to the income, expenditures and resources that affect the personify of running a transaction or household, such as, gross domestic product, get force and unemployment rate (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and impacts\nNetherlands is a small, moneyed trading nation. With the complaisant close facts in Netherlands, the nation GDP is ranked 23rd at buy power parity. Households income is at an average of 45,820 Euros (EUR). There ar close to 2.5% household got lowest income and with 10% highest is around 22.9% in the whole population (Central watchword Agency, 2012). Therefore, instead of targeting all the market, Australia should taper on those 22.9% high income mint (3.08 million people) to direct their merchandising activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it lessen 0.3% (Central Intelligence Agency , 2012).\nWith this fact, the people got stemma in Netherlands more than originally also the average of the income leave alone increase. It will have certain(p) spending power and for Australia handicraft got chances to create the market in Netherlands that will make the profit. Furthermore, Australia line of products needs to think around the high foreign swap for the business with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to think about the price that with the high modify to Australia dollar.\n\n2.2 tender finale\n2.2.1 genial culture definition\nThe social forces of the environment include the demographic characteristics of the population such as ethnic group, language and its value. Changes in these forces can have a dramatic impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture is necessary for the business that d evelops in a foreign country. Australia ha...