Sketchers Advertising :: Business and Management Studies

Sketchers AdvertisingAdvertising is used to inform masses about increases for bargain and toencourage good deal to buy them. It is a way of telling people aboutdifferent merchandises that companies atomic number 18 selling. Things are advertiseddifferently depending on whether they are in the newspaper, ontelevision, on the radio or in magazines. The purpose of advertisingis to encourage people to buy that particular product rather thananother product. at that place are different forms of advertising. These are manufacturing and commerce, to sell goods and services and to giveinformation about a true product. Organizer of event, this is topromote events such as the cinema, theatre, and charity events.Political party, this is to learn support on votes, to lobby political relation.Educational establishments. Which are to advertise colleges anduniversities. There are also other forms of advertising such ascharity, media, government and private individual. There are also manyp ros and cons of advertising. The pros are that the advertisements cultivate the prices down because it encourages competition and increasessales. It gives people information about goods and services. The consare that it persuades people to spend money on things they dontreally motivation or need, and they interrupt television programmes, andfill up scalawag subsequently page of magazines.I have looked at the sketchers footwear advertisement that I foundin a J-17 magazine. The Sketchers advertisement is on a battleground bluebackground and takes up a whole double page spread. They have usedBritney Spears to advertise the footwear so that people are encouragedto buy them because they think that Britney wears them and they wantto be like her. On the first half of the advert in that location are two picturesof Britney Spears, the Sketchers logo, the website talk and thewords Sketchers USA Footwear. The website was put on the advert to straighten out people go onto the site and loo k at more of their shoes. They hold these pictures of Britney spears to make the trainers moreappealing to the audience to make people emphasize and buy their shoes. Onthe other half of the advertisement there are two more pictures ofBritney Spears.The product is Sketchers footwear, the brand name and company isSketchers and there is no slogan. The logo is the letter S in a ovate shape. The outline of the logo is white, the inside is red andthe letter S is white. The conduct audience is teenage girls andwomen up to the age of about thirty, possibly a bit older. The purposeof this advert is to encourage people to choose their product of