Theories of Buying and Selling

Jan Bronowski is a salesperson for Packard Bell (a computer accompany www. packardbell. com) and works exclusively in PC world(www. pcworld. com) a sell company selling personal computers, printers, software and ancillary computer-related equipment. Working on a one-toone basis, the job involves demonstrating the functions of hardware and software packages, answering any questions the candidate may have and solving problems by matching the appropriate products to the guests needs. At the point of purchase, the fortune is handed over to psyche else who deals with payment, credit arrangements and invoicing.After six months, Jan has been relatively successful. He has worked hard and believes that his confidence, the energy to strike up rapport with conniptions and his ability to read a prospect have contributed to his success. The company have decided to promote him to their direct cable division, selling to local firms. As part of his raw job, Jan has contacted by mobilise th e speckle bus of a local company which produces chemicals and employs 60 people, 12 of those in authority and administrative positions. He is excited at the prospect of making his first sale.The office manager was interested in his products and has asked Jan to offer and see him the following week. Prior to his visit, Jan has been asked to post the relevant details of his products to the office manager. He has also been requested to bring some of the equipment to demonstrate to the office supply who would eventually use any such equipment. Thinking most his forthcoming visit, Jan is apprehensive his background in retail has been with relatively untried customers, and he is unsure of his ability to explain the product in these new surroundings to a more technical audience.He is also disordered about demonstrating the product to the office staff since one of the advantages which will father apparent at any such demonstration is the potential staff savings of the equipment. Me anwhile, back at the chemicals company, the office manager is trying to dispose his managing director of the wisdom of his decision because of the capital outlay required. The purchasing manager is upset because he has not been consulted about the proposed purchase and rings Jan presently to complain of his annoyance at being bypassed, telling Jan that he is resolved to block the purchase on principle.