Distribution Channels and Role of Advertising in Marketing Essay

Distribution Channels and Role of Advertising in trade - Essay ExampleRole of Advertising in MarketingOnce an organization has finished do a product and distributed it to local retailers, they command to be able to convince the consumer to purchase the product. Unless a consumer is told and conscious about a particular product, then it is likely that they will not buy it because they dont know anything about it. This is why announce is so important. Advertising is only one part of a marketing campaign, but it is perhaps the most vital. The most common method to do this is through persuasion. Consumers need a valid reason before purchasing a product, so it is important to give them a few. The marketing department of an organization does not just put out advertisements at random frequently surveys or focus groups are used to determine how well the advertisement of a product will go down with a consumer. There are many different ways to advertise a product, such as through televisi on, radio, billboards, or even social media. This last method is becoming super popular in todays global environment because it is often free and can affect a wide range of people.It is important that any form of advertising is positive, because a bad advertising campaign can have a negative effect on a brand.It can request months and even years for a company to restore its reputation with the public.