Individual Marketing Analysis Paper Essay Example | Topics and Well Written Essays - 1500 words

Individual Marketing Analysis Paper - Essay ExampleFurthermore, marketing summary plays a great role in providing reliable, precise, appropriate and current development to the management. Increase in aspiration and the hike in production costs because of poor decision-making calls for market outline to provide sound information to evade poor returns. It helps marketing managers to connect various marketing variables with the environment and customers (Kotler, 2008). Failure to have germane(predicate) information, consumers responses cannot be predicted in a reliable and accurate manner. Marketing research involves various forms wish advertising analysis, which entails tracing the potentness of advertisements for any medium. This can be assessed by examining the ability of the medium to go on the message, create a brilliant image for the brand and induce the consumer to buy the product or service. remove analysis is also a core part in market analysis. It involves determinati on of the approximate take of demand of a certain product or service. This entails research on the prospective clientele who atomic number 18 enthusiastic and able to purchase the given product at a particular time. Notably, distribution analysis is a key area in marketing analysis at it provides sound information on the distributors and retailers attitudes towards the product or service on offer (Kotler, 2008). ... Product position involves changing the way site consumers view products or services offered relative to the identity of competing products in the market. Effective product emplacement is depended upon denomination of the product uniqueness, its distinguishing functions and fairness in its price (Kotler, 2008). Product positioning involves various processes, which include, identification of other competitors in the market offering same products, getting knowledge on how competitors position their businesses. This comparison of business positioning enables competitor s to know the spanking and the most viable areas for differentiation. Additionally, developing positioning statement messages to be used for effective communication is fundamental in any positioning strategy. This study establishes that, in a rapidly changing market, it is advisable to reposition the whole company instead of nevertheless repositioning the product line. This does not only involve marketing challenge, but also judging on how a market is adjusting and most slender how firms competitors will react. On the other hand, competitive positioning involves coming up with strengths and weaknesses of frequent and able competitors in the market. This analysis provides room for identification of viable opportunities and threats to the business prosperity (Kotler, 2008). Principally, it is easier for a vendor to generate new prospects and direct them to buy his/her products if the market clearly sees how his products are unique as compared to the ones offered by competitors in the market. The key element in positioning strategy involves value proposition. We have three vital types of value, namely Operational excellence, consumer closeness and product leadership. Consumer perception of