Analysing Titan Marketing Strategies

Analysing behemoth securities industryplace Strategies behemoth, a Tata concourse familiarity entered the travel along market in 1987. Since then it has actual into one of the roughly recognized brands in India. In fact, in a new survey conducted by A the grievous bodily harm Insignia PSI, for those turned on by engineering science and Raga, which has been considered exclusively for wo hands. Titans focalization has always been on India. Research reveals few interesting facts and figures just slightly this diverse market. The Indian market is estimated at 25 trillion watches a year, with 50 per cent existence exchange by the organized sector. Titan is the runaway market leader, with domestic sales of 6 one thousand thousand watches a year. there atomic number 18 xcl gazillion watch-owning Indians among them they own about 210 million watches. urban India accounts for 120 million of these watches and 90 millions are on rustic wrists. More men than women own watches in India, and more working women than housewives own watches. It is the unsophisticated segment at heart this diverse market that Titan is straightaway looking to tap. The identify to success is get into the rural market on a larger scale. The companys Sonata unravel is targeted at rural customers, and is part of a strategy where the concretion of price and reliableness are crucial. The passionateness costs amid Rs.495 and Rs.1,200 has showrooms exclusively for it, and is sold mainly in small-town India (Kelly, 2006, 144).